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QUIK GOPRO V2.1 SOFTWARE
These digital toolsġ.Editing software “Quick desktop“ and “Quick stories”įrom Google Trend we compared the research “GoPro” with “action camera” focusing on the Italian market, weĬhecked the assumption that the name “GoPro” is used to address the whole category of action camera, being the GoPro offers a multitude of accessories and digital tools. In the attempt of building an ecosystem around traditional and innovative products,
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Karma drone, a “ultraportable“ and “easy-to-use” drone compatible with the three latest series of GoPro Hero cameras. Parallelly, GoPro is trying to introduce in the market two new products: the Fusion camera to “re-experience your reality” with spherical films and audio and on the other hand the Session and Hero session the first two represent the top of the gamma with respectively a price of 469,99€ and 359,99€, on the other hand the Hero 4 sold at a of price 169,00 €Īims to cope with lower-end market for more basic users. The today traditional portfolio comprehends three main segments of traditional action camera Hero 6, Hero 5 The competition has forced GoPro to keep innovating its products. Identifies the high growth in adventure tourism as one of the primary growth factors for this market. Steadily during the next four years and post a CAGR of almost 15% by 2021. Market research analysts at Technavio (1.2-4) predict that the global action camera market will grow
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QUIK GOPRO V2.1 DRIVERS
Main drivers of the Global Action Camera Market, amplifying the shades of customer experience. Finally, social media have become one of the Main factors responsible for the popularity of smartphones. Prices of smartphones, coupled with enhanced features that offer better image and video quality, are the 1 shows the current positioning of the main players of the action cameraĪn extra source of competition for GoPro was represented by the boom of smartphones. This is expected to be beneficial for consumers, as action cameras with enhanced quality andįeatures are expected to be available at lower prices. Nowadays, competitors are differentiating their offerings in terms of technical features, prices and Wide angle) that immediately became the iconic features of the brand (1.2-1).
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Besides, GoPro introduced three new characteristics (waterproof, hands free and 4 about camera market in 2007, it is clear that GoPro wasĪble to create a “blue ocean” through a product with complementary characteristics compared to the Looking at the value curve reported in Graph. By looking at their weight on revenue (Graph 3.), we can understand that the negative slope showed,įrom the 2014, by the net income is mainly caused by an amount of revenues lower than expected.Īll the value are expressed in thousands $ġ.2.TheCreationof BlueOcean&TheActualMarket The most relevant costs for our analysis are R&D and sales and marketing (S&M) costs (Graph. These results led us to a costs trends analysis to find out the reasons of a Between the 20 despite positive revenues, the net income decreased. In fact, revenues reached their peak in 2015 with more than 1,5mln,īut then in 2016 they decreased by -27%. Looking at the revenues, a decrease of sales emerged in the last period. We are interested in understanding the reasons of this trend. The worst result was recorded in 2016 where the net Between the 20, GoPro has increased the net income by +87%, and by +111% in the following period. We initially focused on three elements of the state of income (SOI) which are revenue, gross To have a big picture of GoPro, we started analyzing its financial statements describing the AS-IS situation. * Annex references on the upper right corner GoPro - Multichannel Customer Strategy Project - report